The Norwegian Facebook page Yes to Wearing the Cross Whenever and Wherever I Choose was initially created to protest the prohibition of the cross for NRK news anchors.
Yet, many of the discussions and audience interactions transpired into heated religio-political debates with strong elements of anti-Muslim, xenophobic, anti-secular, and anti-atheist sentiments.
This study aims to contribute to a more nuanced understanding of the interplay between media and religion by providing new insights on the variety of ways in which media audiences may ‘add a series of dynamics to conflicts, namely, amplification, framing and performative agency, and co-structuring’ and ‘perform conflict’, as formulated by Hjarvard et al. It is argued that mediatized conflicts with inherent trigger themes, which tug at core religio-political identity issues, also tend to evoke emotional responses, which, in turn, inspire social media users to perform the conflict in ways that multiply the conflict(s).