About the project
The project analyses how these tech savvy women use mainstream social media platforms such as Twitter, YouTube, and Instagram, in order to build audiences and recruit followers. At the core of their message is modelling a ‘tradwife’ (or traditional wife) lifestyle centred on issues of dating, relationships, marriage, and family life. These female alt-right influencers help create the image of a community based on friendship and adventure, which spans a global alt-right network. The project’s aim is to offer solutions for how policy makers, tech companies, and civil society can counter the alt-right with internationally driven approaches.
Funding
This project is funded by the Center for Research on Extremism