Arve Hansen: The stubbornness of meaty routines - Meat consumption and reduction in Norway

Excessive meat consumption in affluent societies is a core global sustainability challenge. But meat consumption patterns prove very difficult to change. In Norway, where meat is a highly contested and polarising topic, increasing shares of the population are onboard with the idea of reducingtheir meat intake. Yet consumption levels do not decrease. In this talk, Arve Hansen discusses why meat consumption patterns in Norway are so stubborn, taking the experiences of active meat reducers as a main starting point. In doing so, he discusses both psychological and socio-material approaches to (changing) meat consumption. The talk draws on findings from the project MEATigation, which among other things has resulted in a special issue on meat and a paper on the Norwegian pølse.

Slides from seminar